'One Design’ (1) Design History of Samsung Flat-screen TVs

Samsung has the rare capacity to execute the entire building process of a TV in-house – from developing new concepts to making panels to producing artistic designs to manufacturing the end product. This allows us to conduct innovative activities internally, and by bringing together top-class panel and manufacturing technologies create and industry-leading designers, we infuse each unit we make with magic. Today, we’d like to share a brief history of how the design of Samsung TVs has evolved.

 

In 2006, Samsung introduced the Bordeaux, one of Samsung’s most famous television models. The Bordeaux series consisted of crystal wine glass-inspired LCD TVs that captured the attention of high-end consumers worldwide. With its 360-degree design, the Bordeaux showcased the TV’s alluring construction from any viewing angle .

The minimal and classy look of the Bordeaux series turned it into hit product. In the first six months, Samsung sold more than one million units and went on to eventually sell more than three million. This success in the premium product category raised the Samsung design and brand image to new heights. The Bordeaux was so influential that it shifted the TV industry away from the conventional square TV design and brought about several followers. The Bordeaux series truly changed the trend of TV design .